We know choosing the right brand partner comes with questions.
This page gathers the most common ones from owners and founders so you can get clear, practical answers before starting. If you do not see your question here, you can visit the extended FAQ or send us your own. We will get back to you with a direct response.
How we think about branding and what makes our approach different.
Agaga is built on utility. We design brand systems that are practical, scalable, and simple to manage without constant agency support. Our focus is on clarity and consistency, not decoration for its own sake. We go beyond visuals to deliver a complete framework that helps owners and teams work with confidence, brands that look sharp but also function as everyday tools to support growth.
It means every element of your brand is created to serve a purpose. From logos to templates to tone of voice, everything is designed to be used day to day, not just admired in a presentation. At Agaga, we build systems that are simple to use at small scale and reliable at large scale, giving you stable brand consistency whether you are a new venture or a business rolling out across multiple markets.
No. We do not limit ourselves to one industry, but we are most effective in spaces where brand systems directly shape growth. Our focus is on premium lifestyle, innovative technology, healthcare, and professional services. These sectors demand both clarity and consistency to scale, and that is where a structured brand system provides the most value. By contrast, businesses that do not rely on scale or long-term consistency may not gain the same return from this approach. We choose to specialise where our systems make the greatest impact, turning branding into a driver of sustainable growth.
We start with strategy to understand your business, audience, and goals, then translate that into a design system. Through our discovery sessions we take a holistic look at your business, your niche, and your moat, what sets you apart. From there we begin shaping a visual framework, a system of graphics and tools tailored to your use case. Through structured iterations, that framework evolves into guidelines and assets that flow through every touchpoint, so the design is always grounded in strategy.
No. A logo is just one small part of the toolkit. What we create are full brand systems, strategy, visual identity, tone of voice, applications, and assets that work together. A logo without the supporting structure risks being inconsistent and underused. By delivering the system, not just the symbol, we make sure your brand can be applied consistently across every channel.
A brand system is essentially a flexible kit that makes your brand easy to apply across different touchpoints. It includes rules, assets, and templates, but it is not rigid. The aim is to make your identity adaptable, whether it is a business card, a website, or signage, the same look and feel can flow through seamlessly. We design systems to be simple to use and flexible enough to grow with your business.
Because utility is what turns design into an asset instead of a cost. A brand that looks good but does not work in daily business adds friction, creates extra costs, and slows growth. Utility ensures every element is practical, easy to use, and consistent, so your brand supports operations instead of holding them back. For us, utility is the difference between a brand that looks nice and a brand that actually drives results.
We work with owners, founders, and decision-makers. Our process is designed for people who need their brand to drive growth, not just decoration.
Clear details on what’s included, how much it costs, and how payments work.
Foundation is best for new businesses launching with clarity. Growth is for SMEs building consistency across more channels. Scale is for scaling businesses preparing to enter new markets or attract investors.
Each package requires 25% upfront, with the remaining cost spread across 11 monthly installments. This structure protects your cashflow in the first year while still giving you access to a premium brand system from day one. It means you can invest in a long-term asset without placing unnecessary strain on your business finances.
Packages give clarity and structure. You know upfront what is included, the timeline, and the cost. There are no hidden surprises. Scope creep is common in design projects, so we have built in flexible support requests to accommodate ongoing needs without resetting the scope or budget each time.
Each package has a defined total price, and flexible support is included. The only ongoing fixed costs outside of the package are items such as domain registration, website hosting, or third-party services. These are outlined once the scope is confirmed and will be invoiced directly to you. If you wish to continue using Agaga’s client portal for asset storage and retrieval beyond the 12-month package, there will be an upkeep cost. You can download all files at any time and will receive all final assets and documents at the end of your package.
Each package includes a set number of flexible support requests to cover additional needs like menus, presentations, or signage. If you run out, we can still take on additional requests which are scoped and billed per job.
You can upgrade at any time. Payments already made are credited toward the new package, so nothing is lost.
Yes. The packages cover common needs, but we can scope extras through flexible support requests or custom add-ons.
We recommend starting with Starter. It gives you the foundation you need and can be expanded later without losing progress.
What to expect from our workflow, timelines, and collaboration.
Foundation delivers in 2 months. Growth delivers in 3 months. Scale delivers in 4 months.
Once your brand system is delivered, your flexible support requests begin. These allow you to add new touchpoints such as brochures, menus, or signage to keep your brand consistent as it grows. This way, you are never left with a static handoff. You have an evolving system that adapts to your needs over time.
Yes. Flexible requests are built into every plan, and you will also have access to your client portal. From there you can download your brand assets (logo suite, templates, guidelines), submit and track support requests, view project updates and delivery timelines, and contact your designer directly if you need extra support. It is designed to make working with your brand as simple and transparent as possible.
Yes. We work in an engaging process of development, especially given the shorter delivery timelines. Our approach is asynchronous, meaning you will receive regular updates and review requests on a tight rhythm during the first phase of delivery. This keeps you integrated in the decision-making process and ensures your brand reflects both your strategy and your input.
You will receive a complete brand system, guidelines written for everyday use, templates, and all agreed assets. Everything is organised and handed over digitally in your client dashboard for easy access. Please see the link below for the full package breakdown.
Discovery is where we build the foundation. We run workshops and research to understand your business model, audience, competitors, and goals. This phase is about identifying your niche, your points of difference, and your opportunities. The insights we uncover here guide the strategy and ensure that design decisions are built on evidence rather than guesswork.
Yes. Each package includes monthly or bi-monthly flexible support requests, depending on the tier. If you run out of these requests, we can still take on additional work that is scoped and billed per job. Larger brand evolutions can also be developed as new projects.
Yes. We can rebrand or refresh an existing identity, ensuring the transition is clear for your team and audience. While we do not take on BAU work such as running campaigns or social media, we provide templates, guides, assets, and documentation that make creating and managing this content easier for your team.
The finer details on ownership, files, websites, and ongoing support.
Yes. Once your final payment is complete, you have full ownership of your brand assets and guidelines. Everything is yours to keep and use independently.
Yes. You will receive both ready-to-use formats (PNG, PDF, and similar) and editable files (AI, Figma, or equivalent) depending on the asset. Larger open files can be sent upon request, and all files are packaged and delivered together at the end of the 12-month period for complete access.
Yes. The goal is for your brand to be clear and easy to work with for anyone on your team. Templates, guidelines, and examples are written in plain language and built for everyday use, not just for designers. This means your team can confidently apply the brand across different touchpoints without specialist skills.
We typically use Webflow, which offers flexibility, SEO capability, and easy content management without heavy reliance on developers.
Yes. All websites are designed responsively so they function seamlessly across desktop, tablet, and mobile devices.
Yes. You will be provided with an editor’s window that makes it easy to update content yourself. We also include training or documentation so you can confidently make changes without risk of breaking the site.
Your brand system is built to adapt. As businesses grow, we know things can change. Whether it is a new audience, product, or service line, our guidelines, templates, and structure are designed to give you clear avenues for pivoting without starting from scratch, so your brand can grow alongside your business.
Yes. While we are based in New Zealand and Australia, all our systems and processes are designed to work remotely. Calls, workshops, and deliverables are managed online, making it seamless to work with clients anywhere in the world.
If you did not find the answer you were looking for, let us know. Submit your question here and we will come back to you with an answer, and add it to our FAQ list to help others too.
