Agaga
Quote

Campaign

2023

Alba

Photography, print, and launch campaign assets for Alba across a year of significant range growth. Product and event shoots, a PR pack, menus, posters, and a festival stand for the 121 festival, all produced to support a brand moving fast.

Alba launched three new RTD lines and two new spirits during the period, building real range depth off a successful sparkling Margarita debut. The PR campaign earned editorial pickup across New Zealand lifestyle press including Fashion Quarterly, Urbanlist, and VIVA.

alba-sparkling-margarita-can-beach.jpg

Client

Alba

Category

Campaign

Year

2023

Gallery

A woman in a white knit top and denim shorts holds an Alba can at her side, walking outdoors in warm golden light. Beside it, an Alba Cuba Libre can — black with white illustrated branding — leans against dark volcanic rock against a warm beige background.
Alba outdoor advertising posters displayed on a weathered corrugated wall. Cream and black variants promote the Sparkling RTD range — Grapefruit Paloma, Coconut Margarita, and Cuba Libre with Mexican White Rum, Cola & Lime. A close-up of the Sparkling RTDS poster is inset bottom right.
An Alba branded festival bar in yellow and red, staffed by crew and busy with festival-goers under large trees. Alongside it, three horizontal brand texture strips: vintage Mexican poster collage, red-on-cream illustrative pattern, and a red-tinted collage of Alba and Gainatlan imagery. Below, a wide illustration of agave farmers and cacti in red on cream.
Left: An Alba Sparkling Margarita bar menu printed in red on aged cream paper, listing cocktails and drinks at $11. Centre: A smaller yellow card listing Alba stockists in Central Auckland. Right: An Alba Coconut Sparkling Margarita can resting against a fresh coconut half on a warm beige surface.
Alba branded cardboard PR shipping boxes in multiple configurations against a warm yellow background. Boxes are printed with the Alba horse-and-sun logo in red, stamped with travel marks, and sealed with branded "Alba Sparkling Margarita" packing tape. Fragile stickers and handling labels visible throughout.
The Alba Times broadsheet laid on a sunlit concrete surface with dappled shadows. Printed in red on white, it features editorial content titled "Origin of Tequila in Mexico" and "How Tequila Is Made," illustrated with vintage-style engravings. Stamped "Authentic Since Always Mexican."
Left: A hand with red nails raises an Alba Sparkling Margarita can against a bright blue sky and sand dunes. Right: Multiple Alba Sparkling Margarita cans scattered across a wooden board surrounded by limes, chillies, and fresh fruit on a linen cloth in warm afternoon light.

More work

Ready to build a brand that works?