Ida

Ida – A Boutique Brand Rooted in Place

In the heart of Alexandra, Ida isn’t just a restaurant — it’s a destination. Agaga led the full brand development for this boutique bistro and garden bar, creating an identity that’s deeply grounded, welcoming, and made to last.

This was a full-scope branding project, covering every layer of expression and application:

• Logo system design with primary and secondary marks, tailored for signage, packaging, digital, and print use
• Visual identity development, including a refined colour palette, typographic hierarchy, and decorative assets inspired by architectural cues and local textures
• Tone of voice and copywriting, used across menus, wayfinding, and the web
• On-site signage, packaging, and uniforms to ensure the brand lived seamlessly across the full experience

The result is a brand that doesn’t rely on noise or novelty — it’s quiet, confident, and deeply considered. Built to feel like it’s always belonged, and designed to grow with the business as it expands.

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